Robert S. Buday

Competing on Thought Leadership

HOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE

Buday defines thought leadership concretely: as a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems.

Competing on Thought Leadership

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Ideapress Publishing

2022

9781646871001

Sales & Marketing

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