The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand for success in the marketplace. The methodology described in this book is inspired by the analysis of over 1200 case studies of effective brand building which led to the identification of the 26 universal and proven successful triggers of successful brand positionings.
Marketing & Public Relations
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