Reach is a book that teaches you how to create a successful online presence and expand your reach so you can make a meaningful difference for others. The author, Becky Robinson, shares a framework that requires four commitments: value, consistency, endurance, and generosity.
Value: This means creating content that is valuable and helpful to your audience.
Consistency: This means publishing content on a regular basis so that your audience knows where to find you.
Endurance: This means staying committed to your goals even when it's tough.
Generosity: This means being willing to share your knowledge and expertise with others.
Robinson also provides guidance on setting realistic expectations, overcoming discouragement, and creating and repurposing content.
Reach is a long-term process, but it is one that can be very rewarding. By following the principles in this book, you can create a platform that will allow you to make a positive impact on the world.