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Becky Robinson

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause


2023 NYC BBA Distinguished Favorite

Reach is a book that teaches you how to create a successful online presence and expand your reach so you can make a meaningful difference for others. The author, Becky Robinson, shares a framework that requires four commitments: value, consistency, endurance, and generosity. Value: This means creating content that is valuable and helpful to your audience. Consistency: This means publishing content on a regular basis so that your audience knows where to find you. Endurance: This means staying committed to your goals even when it's tough. Generosity: This means being willing to share your knowledge and expertise with others. Robinson also provides guidance on setting realistic expectations, overcoming discouragement, and creating and repurposing content. Reach is a long-term process, but it is one that can be very rewarding. By following the principles in this book, you can create a platform that will allow you to make a positive impact on the world.
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Marketing & Public Relations

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