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Muhammad Rahim

Khuda Buksh: The Pioneer of Life Insurance in Bangladesh


2023 NYC BBA Distinguished Favorite

Khuda Buksh was a pioneer of life insurance in Bangladesh. He believed passionately in the cause and dedicated his life to it, working tirelessly to establish a life insurance business in three countries: India, Pakistan, and Bangladesh. Even during political unrest, he never wavered in his commitment to helping people protect their families' financial futures. Buksh's leadership and management style were innovative and effective. He used creative techniques to recruit and motivate his sales force, and he challenged the public's negative perception of life insurance. As a result, he earned a reputation as the country's most magnetic and dynamic sales executive. His tireless efforts helped to make life insurance a successful and profitable social service business in Bangladesh. Buksh's legacy is still felt today. He is considered one of the most important figures in the history of life insurance in Bangladesh, and his work helped to transform the modern narrative around the industry. He is an inspiration to all who have followed in his footsteps.   Drawing from interviews with dozens of contemporaries and years of research, author Muhammad Obaidur Rahim, also Buksh's son, traces the roots of life insurance evaluation and development and leadership strategies that helped the industry penetrate nearly every part of society. He categorically highlights his father's contribution to the history of Bangladesh and the modern life insurance spectrum in the country.    Along the way, the readers will closely examine Buksh's involvement in establishing regional rights. For students and scholars specializing in South Asian studies or international business relations, Buksh's story provides a vivid portrait of political and social changes. It demonstrates how the life insurance industry  influenced a critical period in the history of the Indian subcontinent. The book may also interest professionals studying executives, management techniques, and heading tomorrow's business leadership.
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Publication Year:

Fulton Books



Category Awarded:


Biography: Historical

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