Diane Helbig

In her book "Succeed Without Selling", Diane Helbig shares a 21st-century sales philosophy and provides practical advice and templates for salespeople to start immediately. Helbig argues that the best salespeople are not focused on "selling" but on being curious and understanding the needs of their customers. She provides a step-by-step guide to the sales process, from prospecting to discovery to referrals and strategic alliances. There are even chapters specifically for sales managers, direct sellers, and service providers. The book also includes resources such as sample scripts and proposal templates. Anyone who wants to grow their business will find actionable advice and information to help them focus on building relationships and solving problems, rather than just making the sale. "Succeed Without Selling" changes the way readers think about sales and helps them avoid ineffective sales behaviors.