Robert Buday

Thought leadership is a hot topic in business today. Companies and individuals are vying to be seen as experts in their field, and thought leadership is one way to achieve that. In his book Competing on Thought Leadership, Robert Buday defines thought leadership as "the acclaim that a firm or a person earns for developing, marketing, and delivering superior expertise in solving complex customer problems." He argues that thought leadership is more than just a marketing strategy; it is a business strategy that can help companies increase their revenue and profit. Buday's book focuses on how businesses that sell services and products to other businesses can use thought leadership to their advantage. He draws on his experience working with some of the world's leading firms to provide practical advice on how to develop and implement a successful thought leadership strategy. The principles of Competing on Thought Leadership apply to all organizations, regardless of whether they are for-profit or non-profit. Any organization that needs to demonstrate superior expertise in solving complex problems can benefit from adopting these best practices in thought leadership.