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Behnam Tabrizi

Going on Offense: A Leader’s Playbook for Perpetual Innovation


2023 NYC BBA Distinguished Favorite

Going on Offense is a book that reveals how the most innovative and agile companies develop a winning mindset that permeates the entire organization. It is based on a seven-year study by Stanford University and includes case studies of 26 companies, such as Apple, Tesla, Amazon, Microsoft, and Starbucks. The book also highlights the similarities and differences between the cultures of these companies, which are often reflected in the leadership styles of their iconic CEOs. The book also explores the challenges faced by once-innovative tech giants like Facebook and Google and the factors that contributed to their decline. It provides practical advice on how to avoid these pitfalls and create a winning mindset in your own organization.
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Ideapress Publishing



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