top of page

Shirish Nadkarni

Winner Takes All - Case Studies in how Online Marketplaces are creating Modern Monopolies


2023 NYC BBA Distinguished Favorite

Online marketplaces like eBay, Amazon, and Alibaba are modern monopolies in their respective markets. They are notoriously difficult to get off the ground because they need to solve the "chicken or the egg" problem of attracting both buyers and sellers. However, once they achieve critical mass, they can benefit from network effects that make their growth unstoppable. In his book Winner Takes All, serial entrepreneur Shirish Nadkarni traces the evolution of online marketplaces from their early days to the present. He explores how these platforms have evolved over time and given rise to new types of marketplaces, such as Airbnb and Uber. Nadkarni also shares his insights on how entrepreneurs can start and run successful marketplaces, drawing on case studies from a variety of industries. In addition to providing practical advice for entrepreneurs, Winner Takes All also raises concerns about the dangers of monopoly power. Nadkarni argues that the market dominance of companies like Amazon, Apple, and Google is a threat to innovation and competition. He calls for new regulations to prevent these companies from abusing their power.
  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Learn about more award-winning authors and books. Subscribe here:


Publication Year:




Category Awarded:


Business-Entrepreneurship & Small Business

bottom of page