Val Wright

Words That Work: Communicate Your Purpose, Your Profits and Your Performance

Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.

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Kogan Page

2022

1398603309

Business-General

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Words That Work: Communicate Your Purpose, Your Profits and Your Performance

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