Soon Yu and Dave Birss

Friction: Adding Value By Making People Work for It

Adding Value By Making People Work For It

Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. We'll show you how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.

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ZenKarma Media

2022

9798985967210

Sales & Marketing

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Friction: Adding Value By Making People Work for It

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