Soon Yu and Dave Birss
Friction: Adding Value By Making People Work for It
Adding Value By Making People Work For It
Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. We'll show you how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.
Sales & Marketing
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