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Adding Value By Making People Work For It Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. We'll show you how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.
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HOLIDAY GIFT GUIDE 2022 is out! Get your copy at https://www.independentpressaward.com/subscribe

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Website:

Publisher:

ZenKarma Media

Publication Year:

2022

ISBN: 

9798985967210

Category: 

Sales & Marketing

Soon Yu and Dave Birss

Friction: Adding Value By Making People Work for It

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